The global pet industry went out to sea and learned that the European Pet food Association (FEDIAF) released the latest 2023 industry annual report at the annual meeting held from June 20 to 21. In addition to highlighting the key milestones, the report also gives a detailed description of the European Pet food market in 2022 and the data on pet keeping in various countries.
Rosa Carbonell, chairman of FEDIAF, mentioned in her speech at the conference that "Pet food industry is one of the fastest growing industries in Europe. We expect that the market value of this industry will reach 29.1 billion euros in 2022, with an increase of about 5%, and the sales volume will increase by 3.5%."
Image data: FEDIAF, the same below
However, It also means: "In the past year, the Pet food industry faced serious disruption caused by geopolitical development. Russia's war in Ukraine affected the supply of energy and raw materials, which in turn affected the supply chain of Pet food throughout Europe. Our industry has also witnessed the financial impact of these events. It is proud to say that through close cooperation with the European Commission and Member States, we have passed these tests and Incorporate the product into an important department. We will also strengthen our relationship with the Global Alliance of Pet food Associations (GAPFA). "
From this perspective, although the European pet market is continuously growing, there are also some risks. For workers engaged in the pet industry, it is necessary to focus on the annual market trends and make timely adjustments to business strategies.
So, what about the situation of European Pet food market and pet raising in various countries in 2022? We have summarized some highlights from the report 'Facts&Figures European Overview 2022' released by FEDIAF, as follows.
01. Pet food sales kept growing, driving more than one million jobs
In terms of Pet food sales, in 2022, the annual sales of Pet food in the European market will reach 29.1 billion euros, with an annual sales volume of about 10.5 million tons, an increase of 3.5% compared with 10.5 million tons in 2021, and an increase of 5.1% compared with the average level of the past three years.
In addition, the annual sales of products and services related to the Pet food industry reached 24.5 billion euros, with a year-on-year growth of more than 4.5%
In terms of Pet food enterprises and factories, the European market will have more than 150 Pet food enterprises and more than 200 Pet food factories in 2022. In terms of industry employees, 118000 are directly employed, while 950000 are indirectly employed.
02. Pet raising households increased by 1 million, with a total of 340 million pets
From the perspective of pet raising households, in 2022, 91 million European households had one or more pets, an increase of 1 million from 90 million in 2021. The penetration rate of pet raising in households remained unchanged, reaching 46%. Among them, 25% of EU households have dogs and cats, while in Europe, more households have cats, reaching 26%.
From the perspective of the total number of pets, in 2022, the main pet types in the European market include cats, dogs, birds, rabbits, aquatic animals, and reptiles (such as turtles), with a total number of these pets reaching 340 million.
Among them, cats continued to lead with a proportion of 36.60%, with a total of 127 million, followed by dogs with a total of 104 million, accounting for 30.03%. The last few are birds (approximately 53.09 million), rabbits (approximately 29.32 million), aquatic species (approximately 21.9 million), and reptiles (approximately 11.63 million).
From the perspective of growth rate, the growth rate of aquatic species is the largest, with approximately 16.4 million in 2021 and a year-on-year increase of 33.53% in 2022; Next is dogs, with approximately 92.95 million in 2021 and a year-on-year increase of 12.27% in 2022; Cats ranked third, with approximately 113 million in 2021, a year-on-year increase of 11.95%; The number of other pets has not changed much.
03. There is a significant difference in pet ownership rates among countries, with Poland and Romania leading other countries
From the perspective of the countries with the highest household pet ownership rates, Poland and Romania both exceeded 40%, with dog and cat household ownership rates of 49% and 40%, 43% and 48%, respectively.
From the perspective of countries with the lowest household pet ownership rate, Türkiye has the lowest household pet ownership rate, only 5%; Greek cats have the lowest household ownership rate, only 14%. On average, the ownership rate of dogs and cats in Türkiye is relatively low.
From the perspective of national population ranking, Russia, Germany and Demography of the United Kingdom rank among the top three in Europe in terms of population. Russia has the highest household ownership rate of dogs and cats, both exceeding 30%, followed by Britain and Germany.
04. Subdivide the main pet types and see the pet preferences of different countries
As of the end of 2022, there are approximately 104 million pet dogs in Europe, including approximately 66.87 million in the EU region. Russia, the UK, and Germany are ranked in the top three, with approximately 17.56 million, 13 million, and 10.6 million, respectively. The lowest is Estonia, with only 235000.
As of the end of 2022, there are approximately 127 million pet cats in Europe, including approximately 77.93 million in the EU region. Russia, Germany, and France are ranked in the top three, with approximately 21.35 million, 15.2 million, and 14.9 million, respectively. The lowest is Ireland, with only 355000.
As of the end of 2022, there are approximately 53.09 million bird pets in Europe, including approximately 35.83 million in the EU region. Italy, Türkiye and Spain ranked in the top three, with about 12.88 million, 11.29 million and 6.99 million respectively. There are no statistics on bird pets in Estonia, Latvia and Lithuania.
As of the end of 2022, there are approximately 21.9 million aquatic pets in Europe, including approximately 8.47 million in the EU region. The UK, Russia, and Germany are ranked in the top three, with approximately 8 million, 3.75 million, and 2.3 million, respectively.
As of the end of 2022, the total number of rabbits in Europe is approximately 29.32 million, including approximately 16.99 million in the EU region. Russia, Germany, and the UK are ranked in the top three, with approximately 6.6 million, 4.9 million, and 3.36 million, respectively.
As of the end of 2022, there are approximately 11.63 million reptile pets in Europe, including approximately 7.27 million in the EU region.
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Write at the end
From the above data released by FEDIAF, it can be seen that the pet ownership rate in the European pet market is constantly increasing, presenting both opportunities and challenges.
To succeed in the market, pet companies need to constantly innovate, improve product quality and service levels, while paying attention to environmental protection and pet health to meet the needs and expectations of consumers.